Social Factors in e-Commerce Personalization

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TypeArticle
ConferenceCHI 2000 Workshop on eCommerce, April 1-6, 2000., The Hague, The Netherlands
Subjectelectronic commerce; agents; social models; personality; trust; intelligent systems; user interfaces; personalization
AbstractThis paper has briefly discussed how social factors may be applied to personalize systems for e-commerce. We believe that the ability of e-commerce systems to establish relationships with customers, to target small and specific niche markets, to facilitate trust and to leverage a range of other social effects will become increasingly important. These effects will influence personalization not only in terms of filtering data but also in terms of providing a transactional interface to the system. Research currently underway is aimed at investigating these effects in a simulated e-commerce system and we intend to discuss initial results at the workshop.
Publication date
LanguageEnglish
AffiliationNRC Institute for Information Technology; National Research Council Canada
Peer reviewedNo
NRC number43664
NPARC number5764430
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Record identifier23465c9c-a316-4f16-acb9-d6b51bbaa030
Record created2009-03-29
Record modified2016-05-09
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