Even the abstract have colour: Consensus in word-colour associations

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TypeArticle
Proceedings titleACL-HLT 2011 - Proceedings of the 49th Annual Meeting of the Association for Computational Linguistics: Human Language Technologies
Conference49th Annual Meeting of the Association for Computational Linguistics: Human Language Technologies, ACL-HLT 2011, 19 June 2011 through 24 June 2011, Portland, OR
ISBN9781932432886
Volume2
Pages368373; # of pages: 6
SubjectAbstract concept; Crowdsourcing; Data quality; Information visualization; Linguistic information; Product marketing; Abstracting; Computational linguistics; Information systems; Semantics; Color
AbstractColour is a key component in the successful dissemination of information. Since many real-world concepts are associated with colour, for example danger with red, linguistic information is often complemented with the use of appropriate colours in information visualization and product marketing. Yet, there is no comprehensive resource that captures concept-colour associations. We present a method to create a large word-colour association lexicon by crowdsourcing. A wordchoice question was used to obtain sense-level annotations and to ensure data quality. We focus especially on abstract concepts and emotions to show that even they tend to have strong colour associations. Thus, using the right colours can not only improve semantic coherence, but also inspire the desired emotional response. © 2011 Association for Computational Linguistics.
Publication date
LanguageEnglish
AffiliationNational Research Council Canada (NRC-CNRC); NRC Institute for Information Technology (IIT-ITI)
Peer reviewedYes
NPARC number21271380
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Record identifier3bd86932-72d8-4ff6-9f19-3f9b6df8f125
Record created2014-03-24
Record modified2016-05-09
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