Color Your Website: Use of Colors on the Web

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TypeArticle
ConferenceHCI International 2007, Beijing, China, July 22-27, 2007
Subjectcolor preferences; color theory; cultural user interface; usability
AbstractIn spite of the wealth of information available on designing international user interfaces, it is not easy for web designers to acquire a deep understanding of culturally appropriate user interface design. There is a lack of tools that assist web developers in creating culturally appropriate user interfaces. In our paper we present an empirical study that identifies culture-specific web interface design elements for a number of countries using semi-automated approach, in order to incorporate the results into a cultural interface design advisor tool. The paper presents results of the pilot study on web design color preferences for a number of countries. Results show that along with ten colors that are used universally in website design for all countries studied, country-specific color palettes could be identified. Examples of these “preferred” palettes are presented in the paper along with suggestions on how designers can work with such palettes creating culturally appropriate websites.
Publication date
LanguageEnglish
AffiliationNRC Institute for Information Technology; National Research Council Canada
Peer reviewedNo
NRC number49277
NPARC number8914158
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Record identifier67cba6cc-9c1b-46c4-a6a3-10d0b5acc177
Record created2009-04-22
Record modified2016-05-09
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