What Difference Do Guidelines Make? An Observational Study of Online-Questionnaire Design Guidelines Put to Practical Use

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TypeArticle
ConferenceProceedings of HCI 2005 - People and Computers XIX, September 5-9, 2005., Edinburgh, Scotland, UK
Subjectonline-questionnaire; design guidelines; evaluative case study
AbstractAs a new medium for questionnaire delivery, the internet has the potential to revolutionize the survey process. Online-questionnaires can provide many capabilities not found in traditional paper-based questionnaires. Despite this, and the introduction of a plethora of tools to support online-questionnaire creation, current electronic survey design typically replicates the look-and-feel of paper-based questionnaires, thus failing to harness the full power of the electronic delivery medium. A recent environmental scan of online-questionnaire design tools found that little, if any, support is incorporated within these tools to guide questionnaire designers according to best-practice (Lumsden and Morgan, 2005). This paper briefly introduces a comprehensive set of guidelines for the design of online-questionnaires. Drawn from relevant disparate sources, all the guidelines incorporated within the set are proven in their own right; as an initial assessment of the value of the set of guidelines as a practical reference guide, we undertook an informal study to observe the effect of introducing the guidelines into the design process of a complex online-questionnaire. The paper discusses the qualitative findings - which are encouraging for the role of the guidelines in the “bigger picture” of online survey delivery across many domains such as e-Government, e-Business, and e-Health - of this case study.
Publication date
LanguageEnglish
AffiliationNRC Institute for Information Technology; National Research Council Canada
Peer reviewedNo
NRC number48232
NPARC number5763510
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Record identifier72ae11a2-8e62-4c22-ab5d-e6ecd9f7a46b
Record created2009-03-29
Record modified2016-05-09
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