Even the Abstract have Colour: Consensus inWord–Colour Associations

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TypeArticle
Proceedings titleProceedings of the 49th Annual Meeting of the Association for Computational Linguistics: shortpapers
ConferenceThe 49th Annual Meeting of the Association for Computational Linguistics: Human Language Technologies (ACL HLT 2011), June 19-24, 2011, Portland, Oregon, USA
Pages368373; # of pages: 6
AbstractColour is a key component in the successful dissemination of information. Since many real-world concepts are associated with colour, for example danger with red, linguistic information is often complemented with the use of appropriate colours in information visualization and product marketing. Yet, there is no comprehensive resource that captures concept–colour associations. We present a method to create a large word–colour association lexicon by crowdsourcing. A wordchoice question was used to obtain sense-level annotations and to ensure data quality. We focus especially on abstract concepts and emotions to show that even they tend to have strong colour associations. Thus, using the right colours can not only improve semantic coherence, but also inspire the desired emotional response.
Publication date
LanguageEnglish
AffiliationNRC Institute for Information Technology; National Research Council Canada
Peer reviewedNo
NPARC number18456265
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Record identifiera903e9b5-f690-4e32-a9d8-59284b95e664
Record created2011-08-18
Record modified2016-05-09
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