User-generated Online Video and the Atlantic Canadian Public Sphere: A YouTube Study

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TypeArticle
ConferenceProceedings of the International Communication Association Annual Conference (ICA 2008), May 22-26, 2008., Montreal, Quebec, Canada
SubjectYouTube; user-generated online video; public sphere; Internet; Atlantic Canada; user; location; creativity; engagement
AbstractUser-generated online video (UGOV) is a dynamic information and communication technology (ICT) that may be a useful tool for enhancing interactive expression and democratic discourse. Our study examines the potential for UGOV to contribute to the virtual public sphere by analyzing both the content of YouTube videos and responses to them by YouTube users. We focus on issues of regional identity, levels of engagement and creativity. The study shows that there is an important connection between geo-political identity and issues of public concern. It also reveals that while there is potential for UGOV to play a part in a creative public sphere, viewer engagement with the content is affected by the style and quality of presentation as well as the content.
Publication date
LanguageEnglish
AffiliationNRC Institute for Information Technology; National Research Council Canada
Peer reviewedNo
NRC number50362
NPARC number8913990
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Record identifierb7a56a1a-f962-4294-b1c3-4c529c1749a6
Record created2009-04-22
Record modified2016-05-09
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