Exploring the Gender Divide on YouTube: An Analysis of the Creation and

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TypeArticle
ConferenceAmerican Communication Journal, Summer 2008.
VolumeVolume 10, Number 2
SubjectYouTube; vlog; internet; user; content; visual; reception; production; audience; gender; video
AbstractThis study analyzes short vlogs posted to YouTube in order to investigate how women and men communicate using vlogs and react as viewers to vlogs. Vlogs are visual texts that are user-generated. Analyzing online videos presents a new challenge for researchers: traditionally, analysis of visual media and communication focused on either the production or the reception of the material. Our vlog study uses a dual analytical approach to analyze both production and reception, while conducting content, visual and audience analysis, thus making a contribution to the field of new visual media and communication.
Publication date
LanguageEnglish
AffiliationNRC Institute for Information Technology; National Research Council Canada
Peer reviewedNo
NRC number50360
NPARC number5765247
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Record identifierddebc263-8645-4c46-a9fd-23c60ae29aec
Record created2009-03-29
Record modified2016-05-09
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